Morrisons Backs England World Cup Bid

23rd February 2010

Supermarket chain Morrisons yesterday signed up to become a partner of England’s bid to host the 2018 FIFA World Cup™. Morrisons will promote its support for England’s bid by mounting a campaign in its stores to collect more than two million customer signatures in an attempt to demonstrate the strength of public enthusiasm for England to host the tournament.

Morrisons has a strong presence in all 12 candidate host cities – Birmingham, Bristol, Leeds, Liverpool, London, Manchester, Milton Keynes, Newcastle, Nottingham, Plymouth, Sheffield and Sunderland.

The partnership, which runs throughout the remainder of the bid process, was announced at Wembley Stadium by Morrisons Group Retail Director, Mark Gunter, Andy Anson, England 2018 Chief Executive and bid ambassadors including England legend, Alan Shearer.

Andy Anson, England 2018 bid Chief Executive, said: “Domestic support can play a vital role in helping to convince FIFA we would be worthy hosts of the 2018 World cup. Since our launch in May, the response of the public to the bid has been fantastic. We have a unique and heartfelt passion for football in this country and we want to be able to demonstrate this to the world. I am confident that our partnership with Morrisons, a truly nationwide company, will help us do this by gathering further support from millions of people right across the country.”