Beyond Sport's global Awards focus on UK sporting legacy

10th May 2012

In a year when the world of sport will be focusing on London, Beyond Sport has announced the launch of the P&G UK Impact Award, in association with the Daily Telegraph, which will recognise and support organisations across the nation creating positive social change through sport in their communities.

The launch of this new Award by Beyond Sport – whose global annual Awards reach 135 countries and are decided on by an influential judging panel that includes former British Prime Minister Tony Blair, Dame Kelly Holmes, Lord Sebastian Coe and multi-Olympic Gold Medallist Michael Johnson – aims to highlight and support the lasting impact sport for development projects can have on communities not just in London, but across the UK, long after the Olympics have moved on to a new host city.

“In a time of social and economic unease, Beyond Sport is fascinated by some of the remarkable work that is going on across communities in the UK,” commented Nick Keller, the Founder of Beyond Sport. “We know London will have a significant legacy to talk about once the Olympics are over, but we want to unearth those remarkable projects and leaders that use sport for social good – from health to education to social inclusion and crime reduction – year-round and throughout the nation.”

Two new partnerships with Procter & Gamble (P&G) and the Daily Telegraph will drive the launch of the Award, which is open for entries from 9th May through 1st June on

A Shortlist of entries, deemed the most impactful community sporting projects in the country by a panel of expert judges, will be revealed in early June, all of which will receive funding and support for their initiatives.

The Winner of the P&G UK Impact Award, in association with the Daily Telegraph, will be announced at the Beyond Sport London Reception on the evening of 20th June at the Thomas Lyte flagship store in Mayfair’s Burlington Arcade, when the stunning Beyond Sport Awards 2012 trophies will also be unveiled by Thomas Lyte, who designed and created the trophies uniquely for Beyond Sport. The reception marks one month before the Beyond Sport Summit, held 23rd-25th July, which will see hundreds of leaders in sport, government, development, and business gather to address how sport can make a positive social impact in communities across the globe.

Nathan Homer, Olympics Project Director at Procter & Gamble, said: “At P&G we believe in the power of sport to change lives not just for elite athletes and their families, but for everyone, and particularly, those facing society’s toughest challenges. Our commitment to Beyond Sport and to this Award is down to that one simple belief: that sport can make a difference. We are also delighted that the Daily Telegraph will be supporting the UK Impact Award. As a newspaper which shares our belief in the power of sport, we look forward to working with them to make a difference in people’s lives across the country.”

Keller added: “P&G’s belief in the power of sport to make a difference has been proven time and again throughout its Olympic partnership, and their investment in social change in Britain and beyond is underlined by their support for this Award. Meanwhile, the support of as respected an outlet as the Daily Telegraph will help us take this Award to a new level in terms of profile, awareness and reach.”

Ben Clissitt, Head of Sport at the Daily Telegraph, concluded: “In Olympic year, when the word ‘legacy’ has been at the front of everybody’s minds, the Daily Telegraph is pleased to support an Award which will highlight and support genuine social change through sport within the UK. We look forward to working with P&G and Beyond Sport to unearth the best this country has to offer.”

Beyond Sport is a global initiative that seeks to celebrate and support any organisation or individual with the goal to drive positive social change through sport. Its Global Partners are Barclays Spaces for Sports, TIME and UNICEF.