Sony Corporation (Sony) and World Athletics are joining forces to introduce new broadcast innovations for the inaugural World Athletics Ultimate Championship in Budapest, Hungary, on 11-13 September. Sony will serve as an official global partner of the World Athletics Ultimate Championship, providing its proprietary optical tracking technology to create a new visualisation of sprint finishes, as a proof of concept at the championship. » Full Story
To celebrate the new World Athletics Ultimate Championship, World Athletics is taking over Track & Field: Infinite, the most popular athletics experience on the online gaming platform Roblox, with a little help from Ultimate Legend Usain Bolt. » Full Story